Post by account_disabled on Mar 12, 2024 22:43:10 GMT -5
In the last few months I have worked with several StartUps . This term, StartUp, identifies the initial phase for starting a new business, i.e. the period in which, starting from an idea, a product or service and the related business model are developed, trying to make it profitable. In many of these new businesses, there are two common mistakes I see. The first is the belief that you have had a brilliant idea that will sell itself. The second is the lack of a sustainable business plan. This business model is usually born from the idea of a single person, or even a small group of people, which is carried out with great enthusiasm, but without taking care of the technical, economic and bureaucratic aspects which often constitute the real Achilles' heel, especially in the embryonic phase. The first thing I observe in StartUps is the inability to describe their entrepreneurial initiative through an effective narrative.
This is an indispensable element to obtain users and above all investors who can finance India Mobile Number Data the project. Each team should have a group member responsible exclusively for this function, capable of planning marketing campaigns and making all communication effective, from the website to the digital promotion of the idea. Often, what blocks and immobilizes communication is the fear of being copied. The promotion, to date, passes through Facebook, Twitter, LinkedIn and Google. Having good knowledge of content marketing and social relationship management greatly increases visibility on the project. According to the article “ The Five Marketing Must-Haves of an Online Startup ” written by Neil Patel published on Forbes , an essential component for the communication success of a new business is taking care of the personal branding of some key company figures: “ The need to build your personal brand is not intended to feed your ego.
You build it so you can have more opportunities. The bigger your brand, the easier it will be to make visibility effective for your company and obtain opportunities that could not have been had before ” (…) “ Personal branding is the fuel of start-ups, and start-ups are the fuel for personal brands. It's a symbiosis ” There are many examples of technology companies that have been successful thanks to the personality of some key members of the company itself and their ability to talk about their work. This becomes useful in the future too. If the StartUp were to run aground and restart with other ideas and products, the brand would change, but the authority created by the reference people would continue to constitute the decisive initial push.
This is an indispensable element to obtain users and above all investors who can finance India Mobile Number Data the project. Each team should have a group member responsible exclusively for this function, capable of planning marketing campaigns and making all communication effective, from the website to the digital promotion of the idea. Often, what blocks and immobilizes communication is the fear of being copied. The promotion, to date, passes through Facebook, Twitter, LinkedIn and Google. Having good knowledge of content marketing and social relationship management greatly increases visibility on the project. According to the article “ The Five Marketing Must-Haves of an Online Startup ” written by Neil Patel published on Forbes , an essential component for the communication success of a new business is taking care of the personal branding of some key company figures: “ The need to build your personal brand is not intended to feed your ego.
You build it so you can have more opportunities. The bigger your brand, the easier it will be to make visibility effective for your company and obtain opportunities that could not have been had before ” (…) “ Personal branding is the fuel of start-ups, and start-ups are the fuel for personal brands. It's a symbiosis ” There are many examples of technology companies that have been successful thanks to the personality of some key members of the company itself and their ability to talk about their work. This becomes useful in the future too. If the StartUp were to run aground and restart with other ideas and products, the brand would change, but the authority created by the reference people would continue to constitute the decisive initial push.