Post by account_disabled on Mar 12, 2024 5:36:03 GMT -5
Born as user experience facilitators, a way to orient the traveler among the infinite range of hotels and flights available, price comparison sites seem to have lost their way home. According to a survey conducted by Which? out of 2200 holidaymakers, many portals offer poor UX and do not effectively display the best rates. They are therefore considered, overall, a waste of time in the travel booking process. According to the British consumer body, only Skyscanner, Kayak and TripAdvisor emerge as virtuous examples in this context. The survey analyzed travellers' experiences over the last two years , taking into consideration several parameters: the quality-price ratio, whether users were shown prices for all the main sites and the ease of navigation, linked to the possibility of selecting filters and the relevance of the listing provided. Skyscanner, the best metasearch engine Which? revealed that, in travellers' minds, Skyscanner emerges as the most useful price comparator in terms of finding deals and ease of use. The portal was also the only one, among the many analyzed , to receive a positive opinion in terms of quality-price ratio. TripAdvisor brings home good results , despite being criticized at the beginning of the year, by Which?, for failing to keep the proliferation of fake reviews under control.
The metasearch engine promptly reacted to similar UAE Phone Number accusations by drawing up the first report on transparency , which described the mechanism for evaluating the reviews received and the results in terms of the truthfulness of the opinions published. Among hotel comparison sites, Kayak has been identified as the most effective in returning the best rates, but TripAdvisor seems to offer a better overall experience when searching for accommodation thanks, above all, to listings that show both prices and guest reviews. An immediate way to weigh rates and brand reputation of the structure, at first glance! Rory Boland, travel editor of Which?, therefore recommends focusing on the first two, avoiding visiting other price comparison sites such as Go Compare, Cheap Flights or Travel Supermarket, accused of wasting a lot of the user's time, without leading to concrete data in terms of savings on room and flight rates. Go Compare, bringing up the rear If we have listed the best comparison sites, we now come to the sore points in the search for Which? Go Compare has been called the worst online travel comparison site , due to poor functionality and high rates. Upon publication of the survey results, the site even removed the online vacation comparison tool. However, the offer of flights remains in force, although these have also been judged as not very functional.
Lee Griffin, CEO and founder of Go Compare, on Which? confirmed its brand's ongoing commitment to offering useful browsing experiences and the best possible comparison between flights and hotels. However, it was decided to discontinue the relationship with third-party providers, from which the online travel comparison data was derived. Go Compare will still offer flight comparisons, in collaboration with Skyscanner which, among the flight-related sites, returned the lowest price on 6 out of 10 occasions. Ideas for improvement An important fact revealed by Which? it is the poor quality of the user experience on price comparison sites, often linked to misleading signals. In particular, Boland refers to alarming messages warning of the last remaining hotel room, a strategy already condemned as irregular by the Competition and Markets Authority. “The last remaining room”, moreover, is a vague and inexact expression, because it is not clear whether it refers to the last room with certain dimensions, characteristics, types of beds or bathroom... but it is unlikely to refer to the last double room of a large structure. Yet the infamous message appears very often. This and other high-pressure sales strategies are far from effective in the eyes of Which? A positive feature, however, seems to be the inclusion, on comparison sites, of useful information for travelers rather than mere sales tactics. An appreciated example is the reporting of eco-friendly flights on Skyscanner, marked with a green dot.
The metasearch engine promptly reacted to similar UAE Phone Number accusations by drawing up the first report on transparency , which described the mechanism for evaluating the reviews received and the results in terms of the truthfulness of the opinions published. Among hotel comparison sites, Kayak has been identified as the most effective in returning the best rates, but TripAdvisor seems to offer a better overall experience when searching for accommodation thanks, above all, to listings that show both prices and guest reviews. An immediate way to weigh rates and brand reputation of the structure, at first glance! Rory Boland, travel editor of Which?, therefore recommends focusing on the first two, avoiding visiting other price comparison sites such as Go Compare, Cheap Flights or Travel Supermarket, accused of wasting a lot of the user's time, without leading to concrete data in terms of savings on room and flight rates. Go Compare, bringing up the rear If we have listed the best comparison sites, we now come to the sore points in the search for Which? Go Compare has been called the worst online travel comparison site , due to poor functionality and high rates. Upon publication of the survey results, the site even removed the online vacation comparison tool. However, the offer of flights remains in force, although these have also been judged as not very functional.
Lee Griffin, CEO and founder of Go Compare, on Which? confirmed its brand's ongoing commitment to offering useful browsing experiences and the best possible comparison between flights and hotels. However, it was decided to discontinue the relationship with third-party providers, from which the online travel comparison data was derived. Go Compare will still offer flight comparisons, in collaboration with Skyscanner which, among the flight-related sites, returned the lowest price on 6 out of 10 occasions. Ideas for improvement An important fact revealed by Which? it is the poor quality of the user experience on price comparison sites, often linked to misleading signals. In particular, Boland refers to alarming messages warning of the last remaining hotel room, a strategy already condemned as irregular by the Competition and Markets Authority. “The last remaining room”, moreover, is a vague and inexact expression, because it is not clear whether it refers to the last room with certain dimensions, characteristics, types of beds or bathroom... but it is unlikely to refer to the last double room of a large structure. Yet the infamous message appears very often. This and other high-pressure sales strategies are far from effective in the eyes of Which? A positive feature, however, seems to be the inclusion, on comparison sites, of useful information for travelers rather than mere sales tactics. An appreciated example is the reporting of eco-friendly flights on Skyscanner, marked with a green dot.