Post by account_disabled on Mar 7, 2024 1:07:14 GMT -5
That content marketing is increasingly important for companies is a fact, or rather a set of data given that according to Hubspot , 90% of marketers use a content marketing plan and will continue to invest in this modality throughout 2022 . Furthermore, 60% of marketers measure the success of their content marketing strategy by the fact that it has contributed to increasing sales . Just as among the objectives of marketing activities, according to the Content Marketing Institute , the most "common" are to increase brand awareness, sales but also the level of engagement. Content Marketing+ And if it's clear where you want to get to, what path should you take instead ? That is, what types of content should you focus on? Here are 3 types of content that we have selected for you and which, according to our experience, are undoubtedly worth considering for your blog or company website. That is, to be included in the editorial plan.
The “how to” contents How to make an electronic invoice? Or how to involve Germany Phone Number employees? Or again: how to prepare a meeting in the language? They are just examples, but they all have one thing in common: they are questions or rather search intent of those who want to know exactly how to do a certain thing . They don't want to compare products or services, nor do they want to know where the nearest shop is. Those who carry out searches of this type betray a search intent of an informational and very practical nature. And the how-to content essentially responds to this. This is " evergreen " content, i.e. always valid - but which still needs to be updated - which has the objective of informing and responding to the need to know more, generating trust in the user.
The "how to" must therefore be well structured, divided into paragraphs, which respond to different types of research related to the main topic - this is why it is important to carry out keyword research that also considers related and long-tail keywords - and must be written in simple but not simplistic language. Avoiding tones from those who put themselves in the chair, but rather with the aim of informing in a simple and transparent way. And Google's latest updates seem to confirm it: SEO is ok, but even more important is the usefulness of the contents proposed in solving a problem. List articles List articles , as the word itself suggests, are articles in which "things" are listed . As the word suggests, these are articles that include a list .
The “how to” contents How to make an electronic invoice? Or how to involve Germany Phone Number employees? Or again: how to prepare a meeting in the language? They are just examples, but they all have one thing in common: they are questions or rather search intent of those who want to know exactly how to do a certain thing . They don't want to compare products or services, nor do they want to know where the nearest shop is. Those who carry out searches of this type betray a search intent of an informational and very practical nature. And the how-to content essentially responds to this. This is " evergreen " content, i.e. always valid - but which still needs to be updated - which has the objective of informing and responding to the need to know more, generating trust in the user.
The "how to" must therefore be well structured, divided into paragraphs, which respond to different types of research related to the main topic - this is why it is important to carry out keyword research that also considers related and long-tail keywords - and must be written in simple but not simplistic language. Avoiding tones from those who put themselves in the chair, but rather with the aim of informing in a simple and transparent way. And Google's latest updates seem to confirm it: SEO is ok, but even more important is the usefulness of the contents proposed in solving a problem. List articles List articles , as the word itself suggests, are articles in which "things" are listed . As the word suggests, these are articles that include a list .