Post by account_disabled on Feb 15, 2024 1:26:10 GMT -5
Studies show that up to 30% of e-commerce visitors use internal site search. Searchers are known to convert 5–6 times more than the average off-site search visitor due to increased purchase intent. How many sites pay attention to site search though? It is often overlooked. CONTENTS The Tremendous Opportunity Offered by On-Site User Searches 1. Put More Emphasis on the Search Bar. 2. Lift and Improve Search Results. 3. “Wanted” The Tremendous Opportunity Offered by On-Site User Searches When Econsultancy examined the results of 21 customers , they found that for all but one, the average income was significantly higher than the people searching the site. In the most notable example, it accounted for nearly 40% of the site's revenue even though less than 10% of users .
were searching. search in site However, data from another study Slovenia Phone Number List shows that only 15% of companies allocate dedicated resources to optimize the site search experience. About 42% include it in a broader range of optimizations, and another 42% neglect it all. search in site Worse still, only 7% of companies report learning from internal site search data and using that data in other areas of their business. on-site search results Another study by SLI Systems surveyed 160 e-commerce professionals. It found that nearly 6 in 10 people do not use site search data for their marketing programs. on-site search data It is a problem. Because your site-searching visitors tell you what they are looking for on your site. For example, if you know that most site searchers are looking for “straw bag or leather bag,” don't you think you can do something with that data?
What many of these participants may not realize is that setting up internal site search is free and relatively easy with Google Analytics. Of course, there is also the difficulty of explaining the importance of this situation to managers and employers. 1. Put More Emphasis on the Search Bar. If most of your site revenue comes from on-site search, you should make it easy for visitors to find the search bar. This is what Black Forest Décor's Jason Dupus did on his company site a few years ago, resulting in a 20% increase in conversions and an 84% increase in revenue for customers using search. Before previous state Later next state In the search field, four things were done to make the search field more prominen.
were searching. search in site However, data from another study Slovenia Phone Number List shows that only 15% of companies allocate dedicated resources to optimize the site search experience. About 42% include it in a broader range of optimizations, and another 42% neglect it all. search in site Worse still, only 7% of companies report learning from internal site search data and using that data in other areas of their business. on-site search results Another study by SLI Systems surveyed 160 e-commerce professionals. It found that nearly 6 in 10 people do not use site search data for their marketing programs. on-site search data It is a problem. Because your site-searching visitors tell you what they are looking for on your site. For example, if you know that most site searchers are looking for “straw bag or leather bag,” don't you think you can do something with that data?
What many of these participants may not realize is that setting up internal site search is free and relatively easy with Google Analytics. Of course, there is also the difficulty of explaining the importance of this situation to managers and employers. 1. Put More Emphasis on the Search Bar. If most of your site revenue comes from on-site search, you should make it easy for visitors to find the search bar. This is what Black Forest Décor's Jason Dupus did on his company site a few years ago, resulting in a 20% increase in conversions and an 84% increase in revenue for customers using search. Before previous state Later next state In the search field, four things were done to make the search field more prominen.