Post by account_disabled on Jan 1, 2024 23:39:32 GMT -5
We have just gone through a year of profound transformations , which have generated an unprecedented acceleration of uses, but also of expectations. This unprecedented change poses new challenges for advertisers, especially when it comes to building their brands. The pandemic has caused physical social distancing, but it has made it possible for people to transcend physical space and find new ways to relate to friends, family, communities, etc. Technology has made it possible for us to continue maintaining relevant connections both personally and professionally. Society has been immersed in a digital, hyperconnected world, with technology as a common vector of progress, which has caused the adoption of new lifestyle and consumption habits that will be maintained in the future. It has also been an opportunity for brands to demonstrate their value.
Many brands have responded to the crisis by showing their help and support. Video consumption has grown exponentially and has helped many people create a sense of belonging and connection during Phone Number List confinement. And it has also changed the way we interact with videos, with live broadcasts and instant interactions. People now prefer channels and platforms where they can interact and connect with brands. Being connected implies an active exchange of two-way messages, and connected brands are those that are focusing on the relationship and interaction with people. This and much more will be discussed on February 4 at the virtual event “The era of connected brands”, organized by MarketingDirecto.com and Facebook. The factors that help generate these connections, the changes that have occurred in video consumption and the positive impact on brand building and improving business results will be analyzed.
There will also be a debate with some of the main brands who will tell us how they are facing this time of profound transformation. The event, which will take place from 10:00 to 11:30 , will be attended by Facebook professionals such as David Sáez (Industry Director GPG & Travel), Florencio García (Retail & Patrol Iberian Sector Director at Kantar WorldPanel) Alfonso Calatrava (Marketing Science Lead) or Daniel Núñez (Product Marketing Manager). It will also include a round table moderated by Javier Piedrahita, CEO and founder of, in which other renowned brands such as L'Oréal, Estrella Galicia or Carrefour will participate , and will end with the intervention of Rafael Feliu , Client Partner CPG of Facebook. An event that you cannot miss on February 4 if you want to discover the biggest news in the era of connected brands from the best professionals.
Many brands have responded to the crisis by showing their help and support. Video consumption has grown exponentially and has helped many people create a sense of belonging and connection during Phone Number List confinement. And it has also changed the way we interact with videos, with live broadcasts and instant interactions. People now prefer channels and platforms where they can interact and connect with brands. Being connected implies an active exchange of two-way messages, and connected brands are those that are focusing on the relationship and interaction with people. This and much more will be discussed on February 4 at the virtual event “The era of connected brands”, organized by MarketingDirecto.com and Facebook. The factors that help generate these connections, the changes that have occurred in video consumption and the positive impact on brand building and improving business results will be analyzed.
There will also be a debate with some of the main brands who will tell us how they are facing this time of profound transformation. The event, which will take place from 10:00 to 11:30 , will be attended by Facebook professionals such as David Sáez (Industry Director GPG & Travel), Florencio García (Retail & Patrol Iberian Sector Director at Kantar WorldPanel) Alfonso Calatrava (Marketing Science Lead) or Daniel Núñez (Product Marketing Manager). It will also include a round table moderated by Javier Piedrahita, CEO and founder of, in which other renowned brands such as L'Oréal, Estrella Galicia or Carrefour will participate , and will end with the intervention of Rafael Feliu , Client Partner CPG of Facebook. An event that you cannot miss on February 4 if you want to discover the biggest news in the era of connected brands from the best professionals.